Name: Mariana Faerron-Gutierrez

Company: Tico Coffee Roasters

Profession: Agricultural Economist, Business Administration. As the CEO of the company I wear many different hats, the most important are development and marketing.

How long has your business been a part of The SVO?

Four years

Why is it important to your business to be a part of The SVO?

As an immigrant and now a business owner is important for me to build my network and let people know what Tico Coffee Roasters is about. I like to meet new persons, learn about what they do and see how we can help each other. The SVO is a great place to find resources for products and services I need only personal and professional life.

What was your first job like?

I worked on the Account Payable department for Procter and Gamble in Costa Rica. It was interesting since this is the service organization and my counter part was in Brazil so I got to practice my Portuguese. But there is nothing like working with coffee!!

Describe your current job.

My job is to work directly with coffee farmers in different countries to achieve three things:

  1. Find outstanding coffees that have unique flavors and provide a great experience
  2. Work with farms that are sustainable and support as much as possible farmers that are working on improving the conditions in the environment
  3. Support social responsible practices that will improve the life of the families as we as the seasonal  coffee pickers.

My daily activities here in California are cupping coffee samples to approve purchases, cupping for quality control, meeting with current and potential customers and organizing events for promotion and as an opportunity for people to enjoy and learn about coffee. 

What has been a career high point for you thus far?

I have had several things that make me feel happy and proud but one particular thing is that I own a business in a place that I never thought before. I bootstrapped my business, and grew it with no  previous record of owning or working in the coffee roasting industry before. The recognition and the satisfaction of my customers whether they are a person or a big company is the best reward.

What words of advice can you share for other professional women working in the Silicon Valley?

Join The SVO! Networking is very important and is an opportunity to learn from other women who are successful and/or have her own business. 

On August 26, 2017, Women‚Äôs Equality Day is celebrated across the nation. To celebrate, The SVO is highlighting some of the women who choose to make their mark in Silicon Valley business - SVO members & SVO staff - through the SVO Women series.


Every week, we will have new SVO Women profiles on members and staff. Follow along on social media: #SVOWomen


More Posts

You Might Also Like

COVID 19 Resource Center
Watch Our SVO COVID-19 Business Resource Webinars
We are hosting various online webinars providing our SVO members access to business resources, as well as discuss upcoming policy changes that affect business operations. We have invited political and industry experts to lead our webinars to make you our members are up to speed with all of the legislative updates that relate to COVID-19. In case you miss one, you can watch our webinar recordings here!
Jun 23, 2021
The Silicon Valley Organization
Members News
Wanna Get Away Day
Southwest Airlines declares June 18 as Wanna Get Away Day to honor 50th anniversary of first flight
Jun 8, 2021
Southwest Airlines
Members News
Blach Construction Named “Best Place to Work in Bay Area;” Earns “Workplace Wellness” Award
Blach Construction (Blach), an award-winning full-service commercial contractor serving the Greater Bay Area and Monterey since 1970, is honored to be recognized by the Silicon Valley Business Journal and San Francisco Business Times (SVBJ/SFBT) as one of the "Best Places to Work in the Bay Area”.
May 26, 2021
Blach Construction
COVID 19 Resource Center
Restaurant Revitalization Fund
Restaurant Revitalization Fund is an SBA grant program that will provide restaurants, bars, and other similar places of business that serve food or drink with funding equal to their pandemic-related revenue loss up to $10 million per business and no more than $5 million per physical location. Recipients are NOT required to repay the funding as long as funds are used for eligible uses no later than March 11, 2023.
Apr 27, 2021
Press Releases
Assessor Larry Stone urges Business Owners to Provide Equipment Valuation Information
Property Tax Relief for Business Owners
Mar 19, 2021
COVID 19 Resource Center
Changes to Paycheck Protection Program and Second Draw PPP Loan
At the end of 2020, Congress passed, and President Trump signed, a new law that provides for additional relief related to the coronavirus (COVID-19) pandemic. This law, the Consolidated Appropriations Act, 2021 (CAA, 2021), includes a second draw of Paycheck Protection Program (PPP) loans (PPP Second Draw Loans) and updates to the original PPP loan. It also allows businesses to deduct ordinary and necessary expenses paid from the proceeds of PPP loans.
Feb 18, 2021
Petrinovich Pugh & Co LLP
Explore ALl Posts