SVO Women: Mariana Faerron-Gutierrez, Tico Coffee Roasters

Mariana Faerron-Gutierrez Tico Coffee Roasters

Name: Mariana Faerron-Gutierrez

Company: Tico Coffee Roasters

Profession: Agricultural Economist, Business Administration. As the CEO of the company I wear many different hats, the most important are development and marketing.

How long has your business been a part of The SVO?

Four years

Why is it important to your business to be a part of The SVO?

As an immigrant and now a business owner is important for me to build my network and let people know what Tico Coffee Roasters is about. I like to meet new persons, learn about what they do and see how we can help each other. The SVO is a great place to find resources for products and services I need only personal and professional life.

What was your first job like?

I worked on the Account Payable department for Procter and Gamble in Costa Rica. It was interesting since this is the service organization and my counter part was in Brazil so I got to practice my Portuguese. But there is nothing like working with coffee!!

Describe your current job.

My job is to work directly with coffee farmers in different countries to achieve three things:

  1. Find outstanding coffees that have unique flavors and provide a great experience
  2. Work with farms that are sustainable and support as much as possible farmers that are working on improving the conditions in the environment
  3. Support social responsible practices that will improve the life of the families as we as the seasonal  coffee pickers.

My daily activities here in California are cupping coffee samples to approve purchases, cupping for quality control, meeting with current and potential customers and organizing events for promotion and as an opportunity for people to enjoy and learn about coffee. 

What has been a career high point for you thus far?

I have had several things that make me feel happy and proud but one particular thing is that I own a business in a place that I never thought before. I bootstrapped my business, and grew it with no  previous record of owning or working in the coffee roasting industry before. The recognition and the satisfaction of my customers whether they are a person or a big company is the best reward.

What words of advice can you share for other professional women working in the Silicon Valley?

Join The SVO! Networking is very important and is an opportunity to learn from other women who are successful and/or have her own business. 

On August 26, 2017, Women’s Equality Day is celebrated across the nation. To celebrate, The SVO is highlighting some of the women who choose to make their mark in Silicon Valley business - SVO members & SVO staff - through the SVO Women series.

 

Every week, we will have new SVO Women profiles on members and staff. Follow along on social media: #SVOWomen

READ THE SERIES